Story

WOOM is a young Northern fashion brand. It is warm and sensual, independent and free.

The source of inspiration for the WOOM's designs is the primordial power of the Nordic nature. The design team of WOOM bases its work on the principles of sustainable and slow fashion.

An integral part of the WOOM brand logo - the symbol of infinity - stands for a story that lasts over time and upholds fundamental human values. Behind WOOM are creators who passionately love natural beauty and extraordinary talent.

 

WOOM ICON - Rea Lest

The icon of WOOM's first collection was the woman crowned as the "Best Actress in Estonia", Rea Lest, who was the lead in the movie "November".

 

WOOM IN THE WORLD 

WOOM's first winter collection succeeded in the international market by reaching the Korean fashion audience through its Milan showroom. Korea's climate can be extremely cold in winter, so our ultra-warm parkas and coats are very necessary and suitable for that kind of winter.

 

WOOM / WINTER 2021 

WOOM's winter collection gives you the freedom to comfortably enjoy the stormy autumn weather and icy winds. Lightweight down coats and jackets add to the collection of free-line wool coats. In addition to large cocoon-like down coats and jackets, the collection includes feminine close-fitting down vests and jackets that are well-suited to be worn under wool coats. Thus, the WOOM's winter collection is suitable for even the coldest winter.

The colors chosen for this collection are inspired by the colors of the forest and bog in November - black of night time, gray of ragged trees, frozen brown of fallen leaves, glistening silver of the frosty trees and pure white of the first snow.

 

BACKGROUND & PHILOSOPHY

Preparations for creating a new brand have taken several years. We have thoroughly researched the principles of the best origin of materials and the principles of environmental sustainability. Our goal is a minimal ecological footprint, the preservation of the high quality and centuries-old traditions of European clothing production, and the sustainability of our rich clothing manufacturing skills. We focus on the harmony of man and nature, environmentally friendly materials while still valuing traditions and creating a new world.

 

SLOW FASHION

In all of WOOM's designs we use materials that can withstand several seasons. This is also the basis of the international "Slow movement" which is very important to us. The "Slow movement" originates from the "Slow food movement" in Piedmont, Italy. It opposes the so-called "hand made" food against the fast food - everything that is good for the human body against everything bad.

The content of the "Slow movement" is the controlled origin of raw materials, the quality of manufacturing and the durability of the design over time. In our mindset, it is not right to pressure people to change their whole wardrobe every new season. The aesthetics and durability of WOOM models persist over the seasons.

 

MATERIALS

All materials used in WOOM collections are body-friendly, functional and maximally environmentally friendly. Our models have a higher-than-average price range because we only use materials from small manufacturers and of controlled European origin. All our materials come from European manufacturers who are very strictly inspected and also have environmental certificates. We have visited all the manufacturers in their production facilities, repeatedly.

We prefer to use materials which are as natural as possible, because the footprint of such materials on planet Earth is minimal and the impact on the human body is the best.

 

ENVIRONMENTAL SUSTAINABILITY

We have thoroughly researched the principles of the best origin of materials, the principles of environmental sustainability and ethics. We have consulted with professionals, we have learned a lot and we believe that we are walking on our very own road. Our goal is a minimal ecological footprint, the preservation of the high-quality and centuries-old traditions of European clothing production, and the sustainability of our rich clothing manufacturing skills. In our product descriptions, we do not use trendy percussion ideas, we only talk about the real facts related to our products.

 

KEEPING THE TRADITIONS AND SUPPORTING SUSTAINABILITY 

In our opinion, one of the most harmful things to our world's health is fast-fashion and mass production. We value small manufacturers who do their work with love and care. We only work with manufacturers who strive for the best environmentally friendly and humane production methods and who use the skills and arts created over the centuries to make their products. We are committed to a sensible, smart and sustainable attitude towards the environment and the people around us.

 

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